Using Social Media to Educate and Engage Members

Social media has become many of our members’ primary way of engaging with the online world. As you know, many people check their social media profiles at least daily, if not more often. This is even more of a reason why organizations like ours should be on social media. If you’re not on social media, hopefully this session will help you move towards being on social media. If you’re on social media, but you think you could utilize it differently, this session should give you some tips on how to effectively utilize it and possibly take your social media to the next level.

This session is designed for smaller organizations that have a smaller communications staff (if any) and it will include some examples of what our smaller organization was able to do with limited resources. It will include establishing a plan, our editorial process, and implementation of each of the mediums currently being used by Missouri LAGERS, how to increase followers, social media policy, free tools available to use to help and how to handle negative comments.