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Putting the Strategy Back in Strategic Planning
Published by Texas Society of Association Executives and Illinois Society of Association Executives




Summary
Effective strategy design is an integral part of any Association’s viability and “one-size” no longer fits all. In order to remain relevant in a rapidly changing marketplace, Associations must now design strategy that goes beyond member education to serve members as well as supporting the development of vendor value.

Using clear and specific examples, we will explore why the “one-size fits all” model no longer works for Associations and how to align strategy design with innovation when developing business models and supporting new initiatives.

We will share insights for developing a strategy that incorporates your Associations mission, vision, and values, and articulates the value you add to both members and vendors.

Join us and develop the necessary skills to design strategy that will address the current state of member need, develop vendor value, and address and satisfy all stakeholders

Presenters
Eric W. Curtis
Eric W. Curtis is the President of Curtis Strategy, an innovative consulting firm focused on breaking the status quo through strategy design, board governance, and adaptive business modeling. For more than a decade, Eric has helped leaders across the country address their most complex and challenging issues, guiding them in achieving change and sustained success. He has advised colleges and universities, healthcare and human services agencies, and many professional associations, inspiring them...More
How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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