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ENGAGE! Harnessing the Power of Video Marketing—and How to Do it Right
Published by Texas Society of Association Executives
and Illinois Society of Association Executives





Summary
Have you noticed that your peers and/or competitors all talk about what makes their organization special and tend to say the same thing? Showing (instead of telling) prospects what you can do helps your business stand out. In this presentation, Award-Winning Branding & Business Communication Strategist, Shakira M. Brown, will uncover the value of storytelling through the use of video. Discover how to produce videos using cost effective tools and ways to leverage social media channels to create a more lasting impact for your brand. Master ways to create homegrown content that engages and inspires people to action.

Presenters
Shakira Brown
Shakira M. Brown is an award-winning Professional Branding & Business Communication Speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC a firm that helps businesses get to the heart of why the customers/clients buy their goods and service helping them clarify their message via strategic brand messaging. Her clients have included medium to large medical practices, professional services firms,insurance brokers, national associations, professional...More
How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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