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10 Non-Dues Revenue Ideas You've Probably Never Seen
Published by Florida Society of Association Executives
and Illinois Society of Association Executives




Summary
While average associations get the biggest chunk of annual revenues from membership dues, reliance on dues revenue is waning. According to the last ASAE Foundation’s Association Operating Ratio Report, over the last 65 years the percentage of association revenue from dues has plummeted from 95.7% to 45.4% for trade associations and 30% for professional societies.

Now more than ever, associations are hungry to fund operations while holding dues increases at bay. But we can’t depend on our members to be satisfied with the same-old-same-old concepts. Simultaneously, millennials are taking over workplace buying decisions, and have new expectations about engaging with the organizations they work with. Plus your sponsors and advertisers demand fresh opportunities that will keep them digging in their pockets to support your association.

This session explores 10 unique ideas that will inspire you to implement innovative non-dues revenue campaigns. There's untapped and unexpected value right at your fingertips and you might not even know it. Join this session and we’ll share the po$$ibilities.

Presenters
Teri Carden
Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. Though starting her career in associations, the last 5 years, Teri has answered a need in the industry by growing ReviewMyAMS.com. Though still at the helm...More
Originally Published
September 10, 2020

Program Titles and Supporting Materials
This program contains the following components:
  1. Video Presentation
  2. Slide Deck Copy

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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